A good strategy cannot be devised without fully understanding the problem and the objective, then translating the learned information into a solid solution. A good strategy starts by fully understanding the problem and the objective, then translating the learned information into a solid solution.
Marni Myers Creative begins every project with a Creative Strategy & Planning Session asking the questions that will clearly define what your organization needs to accomplish and uncover what the end results should look like. We act as a sponge, absorbing as much relevant information as possible in order to thoroughly learn your business. We want to know what sets your organization apart from your competition, who you want to work with and what your future goals are. We review your existing materials and find out what the new materials must achieve. We gain knowledge of your business so that we can perform well in ours.
MMC researches and analyzes the competition first, during which we arrive at the critical strategic decisions that guide our efforts. Once we define the problem and gather enough data, we use it as a resource and start sketching quick passing ideas to see if they are worth pursuing, before we hit the computer for further concepting. We narrow our ideas, present them, and together we determine a joint direction to move forward.
MMC strives to find the best solution that works for your business: a solution that is appropriate, memorable and relevant. This approach assists you in resonating with your potential clients and building your business.
“Marni took the time to understand our organizations mission and vision, and she produced a high quality brochure, program and other materials to help us tell our story, while working with a very tight deadline.”