Colorado Academy

In September 2009 Colorado Academy’s admission department approached me to create a multi-page view book that provided insight into their private school’s offerings. Over a nine-year period I developed a number of materials, which also led to new working relations with their summer programs and development departments.

Roles: Visual identity, art direction, brand expression, concept and design, admission view books, search brochures, summer catalogs, direct mail for a private day school and an extensive summer camp program for grades PreK–12.

Results: Produced student recruitment packets that enabled Colorado Academy to achieve a 33% conversion rate from inquiry to application.