Colorado Public Radio

In March of 2018 I joined Colorado Public Radio’s marketing department as the lead designer and later promoted to creative manager. Within a two-year span, I led all branding and design directives while instilling continuity in look and feel across a multitude of platforms.

Roles: Visual identity, stationery, brand expression, branding guidelines, digital event and promotional banners, podcast graphics, environmental interior and exterior signage, annual reports, digital illustration, photography, promotional materials for a nonprofit broadcast organization that produces and curates in-depth and meaningful news and music.

Results: Directed and developed a complete brand evolution for three on-air radio services growing their audience by 15% within nine months. Translated the vision, strategy and marketing objectives to gain industry attention on multiple digital platforms with a 10% conversion rate of new listeners.