Regional Transportation District

Starting March 2021, I lead a cross-functional team of graphic designers, photographers, videographers, copywriters, and digital media experts while ensuring consistent, brand-appropriate marketing executions that accurately reflect on brand vision, values, and purpose. I collaborate with strategic partners to create expressions that generate customer engagement, brand awareness, and product conversion for a public transportation agency in eight counties serving transportation to over 3 million people located within 2,342 square miles.

Roles: Art direction, marketing strategy, design, photography/videography (produce and shoot), illustration, storyboarding, project management, copywriting, brand management, asset management.

Results: Consistent, brand-appropriate creative concepts and executions that grow brand recognition; on-point content strategy for seasonal campaigns and long-term marketing campaigns that assist in moving the needle; refined projects goals and tactics translated into compelling storytelling.